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Based in Regina, Saskatchewan, Avena Foods is a leading provider of gluten-free oats to the North American market. Since 2008, Avena Foods (Avena) has been providing its customers and consumers with consistent, superior quality, certified gluten-free oats – guaranteed to be wheat, barley, and rye-free. The oats are sourced from a select group of farmers using Avena’s proprietary ‘Purity Protocol’ process. Avena’s Purity Protocol is an industry benchmark process that is based on “Start Clean, Stay Clean” principles proven to produce certified gluten-free oats consistently at or below 5 ppm level that meet and surpass the gluten-free standards of the FDA, GFCO, GFCP and Health Canada.
Avena sells both organic and non-organic, pure whole grain oat products in bulk primarily to food processors specializing in the gluten-free and celiac market. In addition, Avena sells retail ready products under the brand Only Oats that can be found in gluten-free section of health food and specialty food stores across Canada.
Avena has studied and analyzed the gluten-free and organic markets and has made strategic investments to dedicate resources to high growth and sustainable customer bases. The organization is well positioned to continue its penetration of its traditional markets as well as leverage its capabilities to diversify into new products.
Avena’s Mission and Vision are highlighted below:
…to grow and produce pure, safe uncontaminated and certified gluten-free oat products for the celiac and non-celiac gluten sensitive (NGCS) market…
…to be the best source of gluten-free oat ingredients in the food industry…
The original entrepreneurial vision to “deliver products that meet a need, not a want” was shared and initiated by a group of farmers and continues to resonate for Avena Foods’ investors and the Avena Foods team. There is a passion for and commitment to growing ‘the right way’, ensuring the integrity of their value-chain and processes resulting in consistent purity and highest quality of their gluten and organic products into the future!
For further information about Avena Foods, please visit their website at www.avenafoods.com
Reports to: Chief Executive Officer
Direct Reports: 1
Indirect Reports: –
The Vice-President Finance (VP Finance) provides both operational and executive support to the organization. The VP Finance provides active ‘hands-on’ leadership to the small finance and accounting team, while participating as a member of the senior leadership team. The VP Finance reports directly to the Chief Executive Officer (CEO) and directly assists the CEO and other senior leaders on all strategic and tactical matters as they relate to budget management, cost benefit analysis, forecasting, business analysis, financial reporting and compliance.
Contribute to Avena Foods Growth
OPPORTUNITIES AND CHALLENGES
With a focus on growth and diversification, the VP Finance will need to work hard to ensure the unique culture of Avena Foods is protected, while a strong financial foundation is in place to support its growth and sustainability
Avena Foods exists to ‘meet a need, not a want’ and has a purpose driven team. The organization is highly entrepreneurial and success has come from an organizational culture that thrives on open communication, collaboration, flexibility, innovation, and a commitment to results. Strong investor support, combined with a management team that has significant industry experience, ensures Avena Foods is poised to continue as an industry leader.
FIRST YEAR DELIVERABLES / MEASURES OF SUCCESS
Success in the first year will be determined by the Vice-President Finance’s ability to:
The successful candidate will have the following:
COMPETENCIES & ATTRIBUTES:
An attractive compensation package including an opportunity for equity awaits the successful candidate.