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Current Opportunities

Vice President and General Manager of Sales, Sobeys – Maple Leaf Foods


A Sustainable Protein Company

We are proud of our roots, which we can trace back over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we work to reconnect families with the goodness of food. We are helping to transform the world’s food system so that it can survive, and thrive, for generations to come.

Our job is to make great food

Maple Leaf Foods embraces a strong, values-based culture, where dedicated employees take pride in doing what’s right for our consumers, our customers and our communities.  Our 11,500 employees thrive in an engaging, open and inclusive workplace that fosters safety and transparency, along with individual leadership and responsibility. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.

Raise the Good in Food

We have united behind an aspirational purpose – to Raise the Good in Food. We will pursue shared value that creates business value through addressing society’s needs. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where talent thrives; advancing high standards of animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.  – Michael H. McCain, President and CEO

Our Leadership Values

6 core values guide us in everything that we do.

  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble



Job Title: Vice President and General Manager of Sales, Sobeys

Department: National Operations

Reports to: Vice President of Retail Sales

Direct Reports: None

Location: Mississauga, Ontario



Reporting to the Senior Vice President of Retail Sales you will be a champion and advocate for MLF and customer(s).  As a leader of one of our Customer Business Team’s, you will be part of the commercial leadership team and will be responsible for focus and a sense of commitment with our customers. You will foster an environment of end to end customer relationship management and enable more visibility and accountability to business details and results. You will lead the strategy, execution and corporate initiatives of all sales related activities for the customer. You are a born leader and a natural at building strong relationships with all levels in the organization.  You believe the best way to get results from your team is through coaching and mentorship.  As a CBT Leader you will be responsible for results based on a ‘Balanced Scorecard’ which includes Financial (gross margin, trade spend, SG&A), Customer Service (fill rates and customer satisfaction), Operational Effectiveness (internal process efficiency and effectiveness) and Employee (employee engagement) measures.

Key Accountabilities

  • Gain Customer alignment with shared operating principles and milestones
  • Develop comprehensive annual and long-term Customer Account Plans (CAP) & strategies
  • Align Customer Business Team’s and multifunction colleagues to account priorities and ongoing deliverables
  • Customize and deploy national trade merchandising programs and tools for account specific ROI
  • Deliver the Sobeys P&L, including volume, profit and SGA objectives
  • Build and implement a Private Label plan that balances profit expectations of branded product
  • Maintain business partnerships with Customer contacts as defined in the CAP Relationship Plan
  • Implement, maintain and report on the Balanced Scorecard KPIs for the account
  • Conduct talent reviews, career development plans and business rhythms for coaching and mentorship
  • Influence through action, facilitation and participation to measure and improve the effectiveness of organizational systems, processes and tools
  • Enable staff to effectively manage gaps between CAP plans and total Customer targets.
  • Mitigate risk to plans between Customer accounts and prioritize promotional calendars



The successful candidate will have the following:


  • University degree required, MBA or Post graduate degree is an asset


  • A demonstrated track record of customer focus sales growth
  • 10+ years of commercial business experience with a proven ability to manage the full scope of business

Competencies and Attributes

  • Ability to clearly express ideas and concepts to ensure an executable plan is in place
  • Self-starter with a strong bias for action and follow through
  • A Sales and Marketing leader with selling, strategic sales planning and performance management expertise
  • Proven ability to lead, influence and work effectively in a matrix structure that includes Sales, Marketing, Supply Chain, Customer Service and Finance.
  • Strong, proven ability to collaborate with and influence cross-functional providers (Logistics, Manufacturing, Finance, HR, IT) through strong interpersonal skills, persuasion and situational leadership
  • Proven track record of setting very clear and precise business goals and objectives for both the team as a whole and each individual team member
  • A seasoned and successful leader with a history of developing and mentoring people; strong situational leadership style and ability to maintain role model acknowledgement of the Maple Leaf values
  • Holds excellent industry contacts and relationships
  • Strong commercial sense and industry knowledge
  • Exceptional interpersonal, communication and presentation skills
  • Ability to influence at multiple levels within in organization



An excellent compensation package and company vehicle await the successful candidate.

  • Career development opportunities. Your career will not stop at this role, this is just the beginning
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program

How to Apply:

Please send your resume in Word or PDF format to: Copy and Paste the following job title and code and place it in the subject line of your email so we can identify the job and confirm receipt of your application:
APTD-120622 Vice President and General Manager of Sales, Sobeys – Maple Leaf Foods - ON - Toronto and GTA (OTIAPPLY)

Please note that only those candidates meeting the selection criteria, established by our client, will be contacted further. Although we may not contact you directly for this particular role, all applications will be reviewed as we would like to consider you for future opportunities that may be appropriate. We encourage you to continue to visit our website at as our opportunities are updated on a regular basis.