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Senior Vice President, Sales and Marketing – Club Coffee (CCLP)

Senior Vice President, Sales and Marketing – Club Coffee (CCLP)

by Lisa Kosowicz
September 20, 2017

Reporting to the President and located in Toronto.


Club Coffee (CCLP) is the largest roaster, contract manufacturer and distributor of packaged coffees that Canadians buy from grocery stores.  An innovation company in the rapidly expanding market for single-serve coffee, tea and hot beverages, we are a key partner for many of Canada’s largest coffee retailers and for major American brands and coffee producers.  Since its inception in 1906, the company has been named an award-winning partner of choice for major food service customers.

Part of Club Coffee’s commitment to meeting its customers’ needs involves achieving and exceeding key quality certifications such as its AA rating under the BRC Global Standard for Food Safety. It also has the flexibility and capacity to help its customers respond to growing consumer demand for coffees that meet standards such as organic, fair trade and Rain Forest Alliance certified.

In 2013, Club Coffee began to explore compostable alternatives to the conventional laminated plastic pods in the market at the time. Club Coffee determined that a pod that would break down in typical municipal composting programs would be both effective and convenient for consumers as a means of dealing with used pods. In 2015, it launched a new single-use pod: PῧrPod100™, the world’s first 100% compostable single-use coffee pod. Not only is the pod in line with Club Coffee’s principles as an innovative and customer-focused company but it capitalizes on consumers’ concerns about the waste associated with their competitors’ products.

Club Coffee has two facilities, both based in northwest Toronto.  One facility houses the head office and is the centre for the roasting and grinding of quality coffee while the other state-of-the-art facility manufacturers the highest quality single serve beverage pods.  The business’ strategy is focused directly at manufacturing products for private label and branded customers and working closely with its customers to help deliver a best-in-class program for their customers.

The organization is privately owned limited partnership with approximately 250 non-unionized employees.


Reporting to the President, the SVP, Sales and Marketing is charged with leading and developing the CCLP sales strategy while managing a diverse salesforce. This role is a key member of the Executive team and plays a critical role in representing Club Coffee to customers, trade associations, vendors, media, etc. The SVP Sales and Marketing is responsible for identifying opportunities, capturing market share and spearheading the growth of business in each of our market channels: co-manufacturing, retail and food service in Canada & the US.


  • Functional responsibilities include; Sales, Marketing, Customer Service and Product Commercialization.
  • Understands the philosophy, objectives, priority SKU’s, selling points, competitive advantages and what tools are available to help sell CCLP’s brands and products.
  • Understands and utilizes available data to identify sales opportunities and to use in sales presentations.
  • Analyze sales results by customer.  Keeps up to date on all sales trends/directions.  Identifies, analyzes and develops potential sales and profit opportunities for both current and future customer initiatives.
  • Stays current on industry news and competitive landscape.
  • Serves as Sales’ most senior executive leader with responsibilities for setting positive work culture, managing and maximizing talent, performance management and communications.
  • Attains targeted profit margins as determined by business goals. Increases sales growth with acceptable levels of gross margins as determined by business goals.  Demonstrates awareness of customer needs and establishes processes and procedures to effectively meet customer service levels.
  • Works with Operations, Supply Chain and Finance to effectively manage inventories.
  • Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
  • Attends Board of Directors meetings on a periodic basis to discuss sales strategies and review sales plans.
  • Contributes to joint business planning meetings and meets regularly with customers from each business channel.
  • Uses solid understanding of financials to drive the continuous review of Key Performance Indicators (KPI’s), ensuring that they are the correct measures of business performance.


  • VP of Sales U.S (Chicago)
  • VP Retail & Private Label
  • Director of Food Service West
  • Director of Food Service East & National Accounts
  • VP, Strategic Planning & Process Innovation


Builds Effective Teams – Demonstrates caring for and about colleagues and team members and is trusted to do what is right. Empowers, supports, motivates and challenges everyone to do their best and go the extra mile towards a shared purpose.  Treats people with respect:  provides a supportive work environment and values and encourage diverse perspectives, individual differences, unique skills and talents.  Creates a team environment that is based on a standard of excellence, leveraging the skills and abilities of team members, managing workloads and conflict resolution.  Demonstrates pride and excitement and celebrates successes.

Business Acumen – Understands what drives success. Recognizes and uses internal factors to help achieve individual and organizational goals.  Is deliberate and proactive in seeking external ideas and information. Responds to the external environment and factors that impact current and future success and figures out how to integrate this information into our strategy.  Is able to see and describe the “big picture” and business decisions to team members in a simple and concrete way. Effectively communicates in various settings and with diverse audiences in ways that are meaningful.

Creative and Strategic Agility – Demonstrates creativity and a willingness to explore, develop and take advantage of new opportunities and approaches that benefit customers, team members and the organization.  Actively encourages creative thinking and innovation and champions the ideas of others.  Anticipates, adapts and adjusts to changing circumstances in the internal and external environment. Supports others in embracing and leveraging change.

Quality Decision Making – Actively seeks input and information as a foundation for decisions and at the same time is able to make a decision and exercise judgment quickly. Understands the foundations for, and appreciates interdependencies regarding decisions.  Works together with individuals and groups to articulate the positive impact of a decision. Is trusted to make sound, fair and effective decisions that benefit both teams and customers.

Excellence and Accountability – Strives for excellence every day, behaving in a manner that is empowering and inspiring.  Assigns clear authority and accountability to self and others with well-defined goals.  Integrates and aligns efforts across units and functions while effectively monitoring results. Takes accountability for managing own behaviours and outcomes in all relationships with colleagues, team members, customers and the community.


Bachelor’s degree plus a minimum of 8 years’ working experience in a management role


A competitive base salary and performance bonus offered as well as long term incentive and car.

How to Apply:

Please send your resume in Word or PDF format to: Copy and Paste the following job title and code and place it in the subject line of your email so we can identify the job and confirm receipt of your application:
AWMO-517873 Senior Vice President, Sales and Marketing – Club Coffee (CCLP) - ON – Toronto and GTA

Please note that only those candidates meeting the selection criteria, established by our client, will be contacted further. Although we may not contact you directly for this particular role, all applications will be reviewed as we would like to consider you for future opportunities that may be appropriate. We encourage you to continue to visit our website at as our opportunities are updated on a regular basis.