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Current Opportunities

Sales Director, Canada – Shoes For Crews


Since 1984, Shoes For Crews (“SFC”) has had one of the very best slip-resistant outsoles in the business. The organization has spent more than 30 years studying the science of safety and has spent the past two years innovating their entire product collection to bring you upgraded comfort, technology and design to ensure you get home safe.

For decades, SFC has been an industry leader in safety, thanks to organizations revolutionary slip-resistant outsoles. We protect employees working in more than 150,000 locations worldwide with facilities located in Canada, United States, Europe and Asia. SFC protects individuals working in the food service, food and beverage production, grocery, healthcare, hospitality, education, automotive, janitorial, industrial, transportation and warehousing industries.

At SFC, our mission is to protect people and profits by providing safety footwear programs customized to each company’s specific needs. We do more than just make and sell shoes. We’re seasoned experts in operating managed safety footwear programs for businesses large and small – programs that save lies and save money.

For more information on Shoes For Crews. Please visit:



Job Title:Sales Director – Canada
Reports to:Senior Vice President, North American Sales
Location: Canada



Reporting to the Senior Vice President, North American Sales the Sales Director – Canada will be responsible for managing, developing, and growing all aspects of the Canadian business. This successful candidate will develop and execute annual business plans for all corporate accounts and continue to manage and grow the current business relationships. Additionally, the Sales Director – Canada will develop a robust pipeline and ensure new costumers’ needs and expectation are met by the organization. A strategic thinker, with a ‘roll up the sleeves’ attitude will have the opportunity to service existing clients and grow market share across the country, increasing profitability and continuous growth.

Key Accountabilities

  • Create and execute an annual budget for the Canadian business which focuses on building a profitable and sustainable platform for SFC to grow in Canada
  • Utilizing a strategic approach. increase revenue and profit in Canada to achieve the organization’s ambitious growth plan
  • Develop and execute the key performance indicators (KPI’s) and Must Do’s for the strategic direction of the sales function for Canada each year
  • Work with the US sales & marketing teams to implement a Canadian plan that is aligned and builds on the strategies which have been implemented in the US
  • Lead and develop comprehensive execution strategies for new business growth activities including opportunity identification, proposal development, business development, capture management, and pipeline growth
  • Utilize the organization’s CRM database ( accurately capturing and tracking all business-related activities including performance within existing accounts and new business pipeline
  • Develop and conduct a customer engagement strategy with key corporate accounts including face to face meetings and industry events
  • Successfully manage a sales project from the development of proposals, RFP responses, business plans, capabilities overviews, testimonials, case studies and ROI analysis used to generate sales
  • Deliver and execute strategic customer objectives
  • Maintain high customer satisfaction rating in accordance with company standards
  • Lead and manage the Canadian business unit through tracking and reporting performance to-date (weekly & monthly), identifying variances and developing strategic initiatives to drive profit plan goals
  • Lead future Canadian team members comprised of sales support & Regional SAM’s
  • Develop and coach the Canadian Sales Support Representative to achieve customer satisfaction and problem resolution appropriately
  • Enlist the support of the US business development team, implementation resources, product managers, and other sales and management resources as needed



  • Opportunity to step into a well-established role with strong support for continued growth from the corporate leadership team based in the US
  • Lead, develop and grow the sales function for all of Canada
  • Join an organization that is committed and well-positioned for growth and success through its culture, people, and reputation in the market
  • The ability to act as a “player/coach”



Success in the first year will be determined by the candidate’s ability to:

  • Demonstrate an understanding of the SFC Value-Proposition and how it will drive return on investment for our customers, both existing and future
  • Continue to strengthen and form current client relationships through continued commitment to service excellence, including company paid and payroll-deduct programs
  • Successfully develop a thorough understanding of the business, products, operations, key clients, systems, and processes
  • Identify and develop opportunities for growth focusing on new clients and successfully increasing market share
  • Demonstrate an understanding of customer organizations and successfully articulate the SFC value proposition and the return on investment



The successful candidate will have the following:


  • Bachelor’s Degree in Business, Marketing, Finance, or another related field
  • MBA is considered an asset


  • 10+ years’ experience in selling to complex, multi-location, B2B enterprise accounts
  • Experience working with clients in healthcare, food services, hospitality and industrial is preferred
  • Solid analytical skills and financial acumen with the ability to balance any constraints of the business model, while remaining creative and resourceful in meeting the organization’s needs
  • Demonstrated performance in developing new business
  • Experience in competitive analysis and price-to-win analysis
  • The ability to thrive in a competitive, results-driven environment
  • Demonstrated ability in developing strategic plans and successfully executing tactical objectives
  • Professional written and verbal communication skills
  • Strong organizational and planning skills
  • Proficient in a leading CRM solution (preferably and Microsoft Office products

Competencies and Attributes

  • Demonstrated ability in delivering results. Ensuring the organizations projections, goals and objectives are met while delivering outstanding customer service
  • Ability to act commercially and make sense of large amounts of information and through analysis, make business and customer focused decisions
  • Ability to manage oneself and their emotions. Managing emotions to remain calm, focused, and optimistic while dealing with a constant stream of demands
  • Display courage and leadership when required to make tough decisions
  • Strong relationship building capabilities with a demonstrated experience of working collaboratively with Sales Support, Operations, Business Development Specialists, Retail, and business support employees
  • Exceptional leadership skills and the ability to inspire others to achieve company objectives

How to Apply:

Please send your resume in Word or PDF format to: Copy and Paste the following job title and code and place it in the subject line of your email so we can identify the job and confirm receipt of your application:
AHHU-674443 Sales Director, Canada – Shoes For Crews - Canada (OTIAPPLY)

Please note that only those candidates meeting the selection criteria, established by our client, will be contacted further. Although we may not contact you directly for this particular role, all applications will be reviewed as we would like to consider you for future opportunities that may be appropriate. We encourage you to continue to visit our website at as our opportunities are updated on a regular basis.