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Current Opportunities

President & Chief Executive Officer – Northlands


It all started in 1879 when 275 people gathered together to exhibit their best livestock, grain, vegetables and crafts. This collection of farmers, ranchers and agriculturalists were eager to volunteer their time for the greater good – to serve the community in a way that would benefit everyone.

Northlands hosted its first exhibition (now known as K-Days) on October 15, 1879 and has since been operating in Edmonton for more than 140 years. Northlands is older than both the City of Edmonton and the Province of Alberta.

As a not-for-profit, Northlands has a renewed focus to provide Albertans with memorable experiences that bring together amazing events, agricultural awareness and community enrichment. Things may have changed over the years, but their beliefs are still the same; Northlands believes our community is best when we come together – that’s why they do what they do.

Events: Northlands loves creating memorable events that bring our community together. Whether it is a signature event like K-Days, Farmfair International, Amazing Agriculture or supporting another event – Northlands wants to make sure they enrich the lives of people in our community.

Agriculture & Food: Northlands is committed to building agricultural and food awareness. By facilitating education, awareness and commerce, Northlands is able to support the agricultural and food industry as well as showcase its innovation and successes throughout the province and the world.

Community & Volunteers: Northlands believes in supporting our community. By investing in programs that support agriculture, food, arts & culture, education, children & youth, and by working with community leagues, business associations and other not-for-profits, they continue to build the Albertan community and create memories that last a lifetime.

Vision: Northlands strives to become a world-class leader in delivering brilliant experiences.

Mission: Northlands is a catalyst for presenting memorable events that connect Northern Alberta communities.

Key Results:

  1. Northlands cultivates excitement through events that delight audiences.
  2. Northlands is a valued partner that helps build community.
  3. Northlands enables agriculture and food industry successes.
  4. Northlands is an effective, efficient and sustainable organization.

For further information about Northlands, please visit their website at .



Reports to: Board of Directors

Direct Reports: 6: Vice President & CFO; Director of Operations; Director of Agriculture; Director of Sales & Marketing; Director of Food & Beverage; and Director of People Services

Indirect Reports: 30

Location: Sherwood Park, AB



As the driving force behind this events-based organization, the President & CEO is accountable to the Board of Directors for ensuring the long-term prosperity of Northlands and continually satisfying or exceeding the expectations of multiple stakeholders.

Additionally, as the head of the Northlands Leadership Team (NLT), the President & CEO will establish and empower the team to communicate the strategic direction, create a high-performance culture and provide key operational direction. The successful candidate will help the organization grow by defining key success factors for Northlands, maximizing the enterprise value proposition and building open, trusting and collaborative relationships with key stakeholders.



The position will include the following responsibilities:

Board Relations:

  • Build trusting, open, and collaborative relationships with the Board of Directors;
  • Engage the Board in maintaining a leading-edge strategy and translate that strategy into an actionable business plan that meets long-term objectives;
  • Present the business & operational plans, financial plans & budgets, and marketing & communication strategy to the Board of Directors for approval; and
  • Report on strategic and operational progress.

Strategic Leadership:

  • Professionally and effectively implement the ongoing strategic, operational, legal and financial management aspects of the organization;
  • Actively work to build the reputation of Northlands and the integrity, commitment and vision associated with the Northlands brand;
  • Engage the community in current and upcoming Northlands events, building momentum and enthusiasm for Northlands’ future by identifying opportunities to “share the vision”;
  • Ensure the organizational structure of the organization supports and is in alignment with the strategic direction;
  • Challenge current resourcing models by identifying prospective “strategic partners” and initiate a process to develop collaborative joint ventures or partnerships that will leverage each other’s strengths; and
  • Monitor and identify trends in both the industry and throughout the local and regional economy to ensure Northlands continues to offer best-in-class services, experiences and events.

Stakeholder Management:

  • Develop a strong government relations strategy to work collaboratively with all three levels of government;
  • Build trusting relationships with Northlands’ financial stakeholders to work collaboratively to achieve growth objectives of the enterprise;
  • Positively represent Northlands in the community by proactively building and nurturing relationships with volunteers, community organizations and not-for-profits, in order to initiate opportunities and raise the level of partnership participation; and
  • Liaise with existing and prospective “strategic suppliers” and key sub-contractors to build/maintain collaborative working relationships.

Operational Leadership:

  • Lead the development of new business lines (organic or acquisition) and subsequent business development opportunities;
  • Regularly review operating results throughout the organization, comparing against established objectives, and confirm that appropriate measures are taken to correct unsatisfactory results;
  • Develop and operationalize a performance measurement and evaluation framework for the organization;
  • Develop a compelling externally facing Annual Report for use in business development and to promote Northlands’ value proposition;
  • Provide advice, guidance, direction, coaching and authorization to the NLT to carry out plans and procedures consistent with established strategic direction and goals; and
  • Act as key media spokesperson.

People Leadership:

  • Empower direct reports to bring forward recommendations for business or operational improvement by cultivating a culture of innovation;
  • Ensure a mentoring process is in place to grow high-potential staff as part of the overall succession plan;
  • Act as the Northlands “culture keeper” to ensure that key corporate values remain intact and serve to guide internal and external behaviors, actions and attitudes.



Success in the first 90 days will be determined by the candidate’s ability to:

  • Build trusting relationships with the Board of Directors, staff and begin building stakeholder network.

Success in the first year will be determined by the candidate’s ability to:

  • In collaboration with the Board of Directors, review, update and modernize the vision, values and strategic plan;
  • In conjunction with the NLT, develop a business and operational plan in alignment with the new strategic vision;
  • Lead the team energetically through major events such as K-Days and Farmfair International, ensuring that visitor experience is exceptional and established KPIs are met.
  • Establish strong partnerships and collaborative working agreements with key stakeholders including the Government of Alberta, the City of Edmonton, corporate partners, shareholders, key vendors, and community leaders;
  • Change the perception of Northlands from a location to a vibrant organization in the Edmonton community;
  • Review and align internal staffing core skills and capabilities with the future strategic and operational needs of the business;
  • Determine and execute on what Northlands’ role within the agricultural and food sector shall be; and
  • Develop a plan to increase revenue, customer satisfaction, sponsorship and industry participation at Northlands’ events.



The successful candidate will have the following:


  • Bachelor’s degree;
  • Master of Business Administration considered an asset.


  • A proven track record of strategic/business planning and execution;
  • A solid operations background with proven operating experience at a senior level in a multi-faceted, multi-stakeholder complex organization;
  • A clear view and keen understanding of Greater Edmonton’s and Northern Alberta’s economic framework;
  • Demonstrated experience overseeing, developing or producing large festivals or events;
  • Proven change management leadership;
  • Prior experience reporting to and working closely with a Board of Directors, various committees and stakeholder groups would be preferred;
  • Possesses appropriate level of financial acumen to oversee budgets and create, measure, and evaluate strategic options and opportunities;
  • Proven capabilities in delivering effective messages, presentations, and reports both verbally and in writing; and
  • Experience operating in a political environment.

*A combination of relevant education and experience will be considered*


Professional Competencies:

  • Visionary – Has a clear vision for the organization, confronts the complex realities of the environment and simultaneously maintains faith in a better future, providing purpose, direction, and motivation.
  • Organizational Leadership – Demonstrates strategic leadership balanced with authenticity, respect for others, and trust building within the organization, with the Board, and stakeholders. Proactively drives an organization to a higher level of performance, efficiency, and growth through inspiring action and commitment for best results.
  • Influence in the Marketplace – Has growth mindset, builds and cultivates network of relationships, is influential and leverages Northlands unique position to proactively increase visibility, reputation, and competitive advantage that generates interest, passion for investing in community. Successfully navigates the complex dynamics of local, regional, and national environment.
  • Grows Business and Revenue – Possesses a high-level of business acumen and broad management skillset, is effective at generating and growing financial support for the organization. Is able to raise funds by effectively engaging and linking a variety of strategic partners and volunteers to inform and contribute to advancing the mission.
  • Partnership Mindset & Network-Oriented – has a partnership mindset: provides leadership at the local, regional, and national level.

Core Competencies:

  • Mission Engaged – Is personally aligned with Northlands’ mission.
  • Service to Stakeholders – Builds and strengthens productive, trusting and respectful internal and external relationships.
  • Personal Accountability – Is committed to personal accountability.
  • Results Focus – Works to meet/exceed expectations focusing on organizational results.
  • Teamwork and Collaboration – Applies a collaborative and cooperative approach to working with others.
  • Innovation and Embracing of Change – Develops innovative ideas and embraces change to enhance results.
  • Commitment to Excellence – Builds a “best in class” organization.



An excellent compensation package awaits the successful candidate.

How to Apply:

Please send your resume in Word or PDF format to: Copy and Paste the following job title and code and place it in the subject line of your email so we can identify the job and confirm receipt of your application:
A010542 (AAHS-547655) President & Chief Executive Officer – Northlands - AB - Edmonton and Area (OTIAPPLY)

Please note that only those candidates meeting the selection criteria, established by our client, will be contacted further. Although we may not contact you directly for this particular role, all applications will be reviewed as we would like to consider you for future opportunities that may be appropriate. We encourage you to continue to visit our website at as our opportunities are updated on a regular basis.