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The LCBO is a non-share capital provincial crown corporation, accountable to the Ontario Provincial Minister of Finance. As one of the largest single purchasers of alcoholic beverages in the world, it generates significant revenue for the province and has a combined mandate of social responsibility and ethical profit generation.
With revenue of $5.89 billion in fiscal 2016 – 2017, approximately 9,300 full-time and casual employees (including management) and 660 stores serving communities across Ontario, the LCBO provides services to the citizens of Ontario and is a significant employer in the province of Ontario.
The beverage alcohol market in Ontario is becoming more competitive. The LCBO is now serving as the wholesaler to new business-to-business (B2B) customers, with a commitment to meeting the wholesale service needs of its clients quickly and efficiently. At the same time the LCBO must continuously improve its retail customer experience in order to compete successfully in this new environment.
LCBO’s customers and their expectations of the organization are also changing. Today’s consumers expect to have access to almost unlimited choice, available from anywhere, facilitated by on demand access. They want highly personalized content and recommendations from brands and peers, all wrapped in an inspiring and seamless omni-channel experience. In July 2016 the LCBO launched an e-Commerce channel, bringing a wealth of product selection to its customers. Through the LCBO’s e-Commerce channel, its consumers can buy up to 5,000 different products from across Canada and 85 other countries online. Customers can choose to have their order sent to an LCBO store of their choosing for pick up, free of charge, or choose to have it delivered directly to their home, anywhere in Ontario.
Staff have become product knowledge experts trained to assist experienced and novice consumers on selections of products appropriate to their budgets and occasions. Selected products are also now available for purchase at other retail outlets and grocers changing the traditional reliance of Ontario customers on the LCBO stores.
Another component to the LCBO mandate is its commercial sales and distribution channel. The LCBO distribution services are a key part of the alcohol sales system in the province. Any facility with a license to serve alcohol in the province works with the LCBO to purchase alcohol and wine either through the LCBO directly or as a licensee. Grocery stores who are now authorized to sell selected beer, wine and cider products that are also supplied by the LCBO’s distribution system.
Recently, the provincial government announced the decision to create the CCBO as a subsidiary of the LCBO. The 10 months roll out will require a number of responses to the provincial mandate as the exclusive retailer for Cannabis. This change will also impact the corporate services, including Human Resources, of the LCBO.
The social responsibility mandate of the LCBO is significant. The LCBO is charged with ensuring safe sales to age appropriate consumers and to advocate for safe and responsible consumption of alcohol anywhere. Any distribution innovation has to be evaluated against fulfilling this part of its mandate.
There is a complex group of stakeholders which monitor the performance of the LCBO on a number of dimensions. These stakeholders are not necessarily aligned so establishing a community of interest is important in meeting its objectives. With the seismic changes occurring in the retail environment, the LCBO needs to continually balance the demands of customers, stakeholders, and the single shareholder (the province of Ontario), a challenge the organization has met well but which becomes even more complex as technology overtakes the retail landscape.
Currently the LCBO is undergoing an organization wide transformation initiative. The CEO has set the tone from the top, bringing the organization together to understand the need for major change. To assist him he has recruited new executives to his leadership team who have that transformative experience. The organization is “not o.k. with o.k.” as the LCBO transforms itself in a highly competitive retail market. While changes have been and are being made there is still more to do.
As the business is changing, the business of HR itself needs to change. The SVP of HR has taken the decision to support the organizational and cultural initiatives required to re-position the LCBO by reviewing and repositioning the entire HR function. He has defined the need to create a HR team that will support the organization through its multi-year transformational strategy and that will necessitate HR leaders for the future. HR is moving from a largely transactional and tactical function to a progressive, talent driven, strategic, value-added partner to the business.
As part of this transformation, the LCBO is in search of a Director, Strategic Human Resources Business Partners. This is an exciting opportunity to join an organization that has demonstrated its ability to change and reinvent itself and is dedicated to providing superb levels of service.
Reports to: Senior Vice President, Human Resources
The Director, Strategic Human Resources Business Partners will lead a team of senior HR Business Partners who will provide strategic advice and support to business leaders across the organization. The Director will also provide support and guidance to the SVP HR and the senior executives of the LCBO as the organization continues to transform itself
Specific responsibilities may include:
The successful candidate will have related experience in senior leadership roles, with a track record of successful implementation of strategic change in a multi-stakeholder environment including public/private sectors. Experience will also include demonstrable results in driving growth and innovation, with an understanding of various HR disciplines inclusive of talent acquisition, total rewards and compensation, organization design and planning, and employee and labour relations.
The successful candidate should have:
In addition, their skills should include:
A competitive compensation package will be provided which includes base salary, bonus and a generous benefits and pension plan.