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Current Opportunities

Director Communications – Homeward Trust


Homeward Trust Edmonton (HTE) is a not-for-profit organization charged with ending homelessness in our City.  Their efforts are guided by community need and priorities as outlined in A Place to Call Home: Edmonton’s Plan to Prevent and End Homelessness. HTE has a dynamic work environment, filled with high-energy, dedicated, and passionate people.

Homeward Trust coordinates and provides resources for local efforts that address homelessness and its devastating impacts on individuals, families, and communities.  They work with agencies, neighbourhoods, mainstream systems, community members, and all orders of government in pursuit of this singular objective, grounded in the belief that we can and will end homelessness in Edmonton.  Homeward Trust is proud that our community is recognized both nationally and internationally as a leader in this work.

HTE embraces the Housing First philosophy. This philosophy follows the principles of finding housing accommodations first, and then establishing the supports required by the client to remain in a home.  Homeward Trust Edmonton’s programs involve both housing (capital project funding, property management and sourcing access to new or existing units for client use) and supportive services to individuals in or seeking access to housing programs.

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Job Title: Director, Communications

Reports to: Chief Strategy Officer

Direct Reports:

  • Coordinator, Events
  • Coordinator, Events & Volunteers
  • Communications Coordinator
  • Media & Public Relations Coordinator

Indirect Reports: None

Location: Edmonton, AB



The Director, Communications will inspire a high-performing team to drive a creative and integrated marketing, digital media and communications program in support of Homeward Trust Edmonton, and its subsidiary Find (a social enterprise furniture bank).  The primary focus of the position is to raise the profile of Homeward Trust and of local efforts to end homelessness.  In addition, an important priority is increasing community awareness, understanding, and engagement when it comes to the issue of homelessness.  In pursuit of these goals, the Director, Communications also manages a broad spectrum of events, community activities, and public/government relations activities.

The Director, Communications leads the effort to “tell the story” of homelessness and of local progress and initiatives to address this social issue.  This position reports to the Chief Strategy Officer and is a member of the Senior Management Team.  Due to the nature of the responsibilities, this position requires flexibility to work on weekends and evenings as needed to oversee events.



Strategic Leadership

  • In conjunction with the CEO and Senior Management Team, participate in the annual Strategic Planning process and the development of the annual Edmonton Community Service Plan; and
  • Work collaboratively with community stakeholders in implementation and advancement of the Community Plan and meeting the objectives of the annual HTE work plan.

Operational Leadership


  • Develop and execute a creative, high impact annual communications plan, including events and projects, in alignment with HTE’s key strategic priorities;
  • Establish and proactively manage budgets related to the implementation of the annual communications plan;
  • Utilize strategic issues management for the office of the CEO, the Board, each department, and the organization as a whole to advance the goals and objectives of HTE;
  • Create and oversee strategic communications that enhance the profile and objectives of HTE;
  • Identify and recommend opportunities to increase visibility and professionally promote/ inform the community of the activities and progress of HTE and its subsidiary operations;
  • Oversee the development of all communication materials for HTE and Find Furniture Bank, reflecting the scale of the organization and the strengths of each department;
  • Ensure succinct consistency in messaging, style and content for all communication materials including reports, collateral, website and other electronic media;
  • Develop and implement an effective social media plan, with regular updates in appropriate channels;
  • Oversee Homeward Trust events, including planning, logistics, media and community relations, debriefings and reporting;
  • Lead the development of the annual report up to and including approval and dissemination to stakeholders;
  • Lead and participate in community and stakeholder committees related to events and other initiatives involving marketing, communications and fundraising; and
  • Support emergent and/or crisis communications if required.

Government Relations

  • Track issues and developments in municipal, provincial, and federal governments that affect housing and homelessness, informing and advising CEO on actions required; and
  • Develop and implement an annual strategy and protocol for engagement of elected officials.

Events Management

  • Oversee major events initiated by HTE (including but not limited to Homeless Connect (2X annually), stakeholder/volunteer appreciation events, project/program openings, fundraising events, National Housing Month and ROOPH awards) including media & community relations, debriefings and reporting; and
  • Ensure adherence to protocol for Indigenous community, government officials and related stakeholders for all events. Work with Senior Liaison, Indigenous Relations for inclusion of Indigenous elements in all activities as required.

People Leadership

  • Inspire the team to achieve HTE’s goal of ending homelessness in Edmonton by providing a compelling vision and providing strong leadership;
  • Foster a creative and strategic approach to communications, marketing, government relations & public relations delivery;
  • Illuminate a path to success for team members by establishing core competencies, key performance indicators and personal development goals;
  • Provide operational scorecard analysis and reporting systems to deliver accurate and timely reports for the CEO and stakeholders regarding communication activities and results; and
  • Exemplify HTE’s core values.



Success in the first year will be determined by the candidate’s ability to:

  • Develop a strong understanding of the landscape in which Homeward Trust operates;
  • Develop and implement a comprehensive communications strategy and brand;
  • Build strong, trusting and collaborative relationships with the CEO, Senior Leadership Team and the Board;
  • Consistently and effectively communicate Homeward Trust’s message to the stakeholders;
  • Develop a robust government relations plan that is responsive to a rapidly changing political environment; and
  • Create role clarity for the communications team and measurable performance outcomes.



The successful candidate will have the following:


  • A graduate of a recognized post‐secondary institution with a degree in Business Administration, Marketing, Public Relations, Political Science, Journalism or related fields.


  • Minimum five (5) years related experience at a senior leadership level, leading a communications, marketing, public relations or fund development function. Experience must include media and government relations, as well as strategic communications platform management.
  • Minimum three (3) years prior management work with public, non‐profit or private sector organizations is preferred.

*A combination of education and experience will be considered*

Competencies and Attributes

  • Excellence in writing and content creation is required; the Director and the Communications team must be able to translate diverse and sometimes technical information into public and strategic communications with close attention to audience, objectives, messaging, tone, and accuracy;
  • Advanced knowledge of communication, media management and marketing principles, techniques and practices;
  • Media and social media savvy – able to tell stories, ask questions, understand what engages diverse audiences. Strong working knowledge of common social media platforms (Twitter, Facebook, Instagram, LinkedIn, etc.);
  • Ability to handle multiple ongoing initiatives and be able to prioritize work of the team to meet deadlines using disciplined project management methodologies and tools;
  • Knowledge of the non-profit service sector is an asset, in particular related to people who are experiencing homelessness. Knowledge and understanding of Indigenous cultures, tradition, and protocol would be an additional asset;
  • Exceptional verbal, listening, and interpersonal skills to convey concepts, statistical, analytical, operational and financial information;
  • Team builder with commitment to create and support an environment that enables staff to achieve results and develop and build organizational capacity for the future;
  • Excellent leadership and interpersonal skills, able to engage with stakeholders of diverse and, at times, competing interests to work towards achieving a common agenda;
  • Excellent time and resource management skills, with the ability to lead and drive change;
  • Models the following leadership characteristics:
    • A Role Model for the Organization – exemplifies the values and principles of Homeward Trust Edmonton in a senior leadership capacity both internally and externally. Demonstrates maturity, professionalism, discretion and reliable judgment.
    • Focused on Results – understands what is important to clients, partners, employees and stakeholders, and is committed to achieving goals.  Tenacious approach to delivery, quality of output and success of assigned functions, and Homeward Trust as a whole.
    • Inspires Confidence –establishes credibility, respect and builds strong working relationships with senior management, employees, and external stakeholders.  Works in a collaborative and solutions focused manner to achieve outcomes that align best with the needs of our clients and our organizational objectives.
    • Demonstrates Passion and Integrity- approaches all tasks in an enthusiastic way.  Committed to upholding professional standards. Sincere in own behavior and in dealings with others.



An excellent compensation package awaits the successful candidate.

How to Apply:

Please send your resume in Word or PDF format to: Copy and Paste the following job title and code and place it in the subject line of your email so we can identify the job and confirm receipt of your application:
ASFX-116205 Director Communications – Homeward Trust - AB - Edmonton and Area (OTIAPPLY)

Please note that only those candidates meeting the selection criteria, established by our client, will be contacted further. Although we may not contact you directly for this particular role, all applications will be reviewed as we would like to consider you for future opportunities that may be appropriate. We encourage you to continue to visit our website at as our opportunities are updated on a regular basis.