Director – Canada Powered By Women
In the summer of 2019, a group of women leaders concerned about Canada’s future came together in Calgary. Recognizing that the unity of our country, our economic security, and our global position is at risk, we wondered what special role women can play.
Welcome to Canada Powered by Women (CPBW), a national initiative to inform, connect and mobilize women across Canada. We are not a women’s movement focused only on women’s issues, but a movement driven by women that asks important questions and inspires bold dialogue to find common ground around issues that matter to Canadians.
We love Canada – We are proudly Canadian. We are inviting women across the country into a conversation about big national issues to find common ground about the Canada we all want.
Family and community matters – As women, we’re wired to protect those we love. Strong healthcare, solutions-oriented social systems, safe, inclusive communities, and opportunities for young people are vital parts of what we love about Canada. We want to support those systems and make them even better. As Canadians, we look after each other.
A strong economy is essential – As professional women and entrepreneurs, we believe that a positive business climate for both small and large companies will benefit everyone – creating jobs, making things more affordable, funding public services and social programs, keeping taxes low, and reducing government debt.
We love the planet – Canadian energy can positively impact the effects of humanity on our planet. Canadian technology and growth in ever-cleaner resource development can reduce global emissions, land and water use. Ethical, affordable and reliable Canadian energy can also play a key role in alleviating global poverty. We can rally support for national solutions to the global problems that Canadians can be proud of AND grow our economy.
Politics can unite us – When politics gets polarized, the middle majority often stays silent. By talking politics in a way that’s informative, non-confrontational, and even fun, we can find balanced policy approaches to many important issues.
We are many – Many women wonder if their one voice can make a difference. By standing together and making our voices heard, we can influence the big issues facing Canada.
Job Title: Director
Reports to: Executive Committee
With the support of the Executive Committee, the Director will lead initiatives to inform, connect and mobilize women and inspire bold dialogue to establish common ground and elevate the volume and intensity of the voice of the balanced middle. The Director will act to synthesize and advance the strategic objectives of the Executive Committee and will be responsible for developing and executing the organization’s tactics.
Institutionalize and grow the Question of the Day flagship initiative
- Re-establish and expand the breadth of the online daily dialogue through multiple social media and web-based platforms, including developing and delivering daily content (Instagram, Facebook, Twitter, LinkedIn, blogs, podcasts, webinars, editorials, orchestrated online discussions and debates)
- Expand the Question of the Day initiative to other conventional platforms such as radio, elevator news network, community weeklies and conventional media
- Build on the success and learnings from Fall 2019 to grow reach and participation in online dialogue
Relaunch CPBW live dialogue-focused events
- Establish dialogue-focused events template, building on success and learnings from Fall 2019 pilots
- Develop and implement strategy to deliver live events and develop ways to extend their reach (possibly delivered online, and utilizing the extensive CPBW network and pursuing audiences established through existing women`s affinity groups in businesses, cultural groups, student settings, etc.)
Operationalize expanding strategy and tactics developed in collaboration with Executive Committee
- Communications (blogs, Instagram stories, tweets, Facebook posts, press releases, website, other social media, digital and video)
- Understand culture, voice and persona of organization to generate messaging
- Generate content and messaging for blogs, social media and other medium
- Re-establish the online presence and manage social media channels (IG, FB, website)
- Manage CPBW website content and populate ‘Resources’ section
- Evaluate success of communications tactics and evolve/pivot for effectiveness
- Marketing (brand management, custom campaigns, product/service launches, technical marketing, event management). For expanded initiatives, may involve:
- Communication and negotiation with designers, writers, editors, promotional partners and other creative staff to produce marketing collateral in accordance with brand messages
- Initiating research, development, and implementation of new flagship programs, including, but not limited to digital marketing, email communications, social media, tradeshows and industry conventions, workshops, advertisements, sales tools and other initiatives within budget requirements
- Evaluate success of marketing tactics and evolve/pivot for effectiveness
- Compile, source and create opportunities for organizational profile through networking, speaking (virtual for time being) and collaboration opportunities for
- Understand and interpret how the work in the community at large affects CPBW and apply this knowledge in communication efforts to leverage for impact
- Assist Executive Committee with fundraising strategy and execution
- Establish process for creation, connection and maintenance of library of information
- Review, manage, inventory and maintain all marketing and creative assets
- Manage the day-to-day administrative requirements
- Provide support to coordinate the Executive Committee by preparing meeting agendas and supporting materials
- Coordinate event logistics
- Be at the table collaborating with many influential female leaders in Canada
- Be a part of driving change in Canada, increasing the engagement of Canadians in issues that matter and in turn, driving improved public policy for the common good
FIRST YEAR DELIVERABLES / MEASURES OF SUCCESS
Success in the first year will be determined by the candidate’s ability to:
- Deliver material progress on three strategic priorities:
- Establishment of KPIs with mid-year and year-end results dashboard that reflect advancement of organizational objectives and performance
- Delivery of on-time and on-budget programs and campaigns as defined in collaboration with the Executive Committee
- Reposition CPBW on all social media platforms,
- Through research and networking, create national opportunities for conversations
Ideally, the successful candidate will have the following:
- University degree in marketing, communications or a related field preferred
- 5 or more years of progressive hands on marketing/communication experience
- Demonstrated ability in managing social media and web platforms
- Content planning and execution experience
- Budget management at project and campaign level
- Proven strategic leader
- Politically connected with campaign experience
- Hands-on communication generator
How to Apply:
Please send your resume in Word or PDF format to: email@example.com
. Copy and Paste the following job title and code and place it in the subject line of your email so we can identify the job and confirm receipt of your application:ARGS-861330 Director – Canada Powered By Women - AB - Calgary and Area (OTIAPPLY) Please note that only those candidates meeting the selection criteria, established by our client, will be contacted further.
Although we may not contact you directly for this particular role, all applications will be reviewed as we would like to consider you for future opportunities that may be appropriate. We encourage you to continue to visit our website at optimumtalent.com
as our opportunities are updated on a regular basis.