Associate Vice President, External Affairs & Brand – NorQuest College
Inclusive. Student-centred. Relevant and Necessary. Catalyzing.
Exciting. Confident. Progressive. Professional.
NorQuest College provides learning opportunities for all. With the strength of a NorQuest College education, learners have the skills and confidence to further their studies, begin new careers, provide better lives for their families, and make valuable contributions to society.
NorQuest has a unique ability to provide students with the skills Alberta needs within a supportive and inclusive environment. And with input from industry, business, and the public sector, NorQuest is able to make learning relevant and rewarding.
The College understands that their learners come with varying levels of education and they assist them at the times and places that meet learner needs, whether that is in the classroom, via distance learning or continuing education. NorQuest’s post-secondary diploma and certificate programs offer careers in health, community studies, and business.
Thanks to NorQuest’s workforce-relevant programming, the average diploma graduate earns $15,100 more than a high school graduate at their career midpoint. In addition, research shows that NorQuest College and their students added $471.4 million of total income to Edmonton’s regional economy. These outcomes are based on a 2016-17 study conducted by Economic Specialists International.
Located on traditional lands referred to as Treaty 6 territory, NorQuest serves 18,381 learners. This translates to 11,047 full-time and part-time credit students, and 7,334 non-credit or continuing education students, including assessment examinations. As a regional steward, the College provides access to adult education in Edmonton and the surrounding region. Their services reach from Drayton Valley in the southwest, to Whitecourt in the northwest, and to Wetaskiwin in the southeast, encompassing 26 communities. In all, three regional campuses complement the two Edmonton campuses.
NorQuest is proud to embrace diversity and honour inclusiveness.
- 62% of our students are born outside of Canada
- 77 languages spoken on campus
For further information, please visit their website at www.norquest.ca
Job Title: Associate Vice President, External Affairs & Brand (AVP)
Reports to: President & CEO
Direct Reports: Four
- Director, Advancement
- Manager, Storytelling
- Manager, Brand & Creative Services
- Manager, Marketing & Web Design
Location: Edmonton, Alberta
NorQuest has recently unveiled an exciting new strategic plan: Imagine 2025. The plan embraces bold and innovative thinking, organizational and sector disruption, industry and business partnerships, and long-term financial viability while supporting an ultimate goal: ensuring NorQuest and their learners improve the social and economic well-being of Alberta and its people.
Reporting to the President & CEO, the AVP External Affairs & Brand will be an enterprise-level thinker who is a resource and trusted advisor to the Executive Team. The successful candidate with oversee NorQuest’s marketing, communications, fundraising/advancement and public relations functions, and will be fully integrated in government relations, external relations and all related events of the College.
Additionally, the AVP EA & Brand will lead NorQuest’s strategic priority of “Enhanced Presence” as outlined in Imagine 2025. In delivering on this priority, they will provide dedicated support to the President & CEO’s office and will also work closely with the Chief Culture & Transformation Officer (CCTO), to ensure that messaging throughout the transformation is well articulated and impactful.
The position will include the following responsibilities:
- Play a key role with the Executive Team in defining the brand strategy and goals for the College within the strategic priority of “Enhanced Presence”;
- Create, vet, and execute on a strategy for NorQuest that will maximize brand recognition and ultimately result in maximized enrollment in flagship programs;
- Provide thought-leadership and communications support that will enable the creation of additional strategic industry partnerships;
- Ensure that all external affairs activities are intrinsically linked to NorQuest’s brand, and are supportive of organizational transformation;
- Anticipate where External Affairs and Brand support will be required throughout the organization to ensure that branding and messaging is consistent both internally & externally;
- Demonstrate inspiring leadership that instils followership from your team; live NorQuest’s values and leadership competencies and be an example for others;
- Maintain an unwavering commitment to developing internal capacity, encouraging risk-taking, fostering disruption and sharing knowledge with others; and
- Represent the College at the community and provincial level, maintaining high visibility with potential influencers in these areas.
FIRST YEAR DELIVERABLES / MEASURES OF SUCCESS
Success in the first year will be determined by the candidate’s ability to:
- Create a plan to continue the momentum of NorQuest’s strategic priority of “Enhanced Presence” already in motion;
- Recognize and bridge any delivery gaps in the strategic outcomes of the portfolio with particular focus on consistent messaging throughout the organization;
- Propel NorQuest’s brand with the execution of a comprehensive and integrated communications strategy;
- Develop a strong sense of the ecosystem of partnerships within the new provincial government, with industry partners, and other key stakeholders; know the players and understand the lay of the land. Demonstrate a solid understanding and knowledge of all stakeholders who can influence positive outcomes for NorQuest;
- Build strong, supportive internal relationships with the Executive team and staff; and
- Build a brand in the community that reflects an increase in engagement with strategic partners.
The successful candidate will have the following:
- Post-secondary education in business, communications, public relations or social sciences.
- Professional membership and/or designation with the Canadian Public Relations Society (CPRS), the International Association of Business Communicators (IABC), Canadian Marketing Association (CM), Government Relations Institute of Canada, and/or Certified Fund Raising Executives International (CFRE), is an asset.
- Minimum ten years’ of progressively responsible communications experience with exposure to public, government and media relations;
- Possess a solid understanding of the provincial politics and post secondary landscape in Alberta and Canada;
- Has successfully navigated and performed in complex, multi-stakeholder environments;
- Possesses considerable experience advancing successful relationships with community leaders in government, corporate, and not for profit sectors;
- Has experience with or understands how to operate within and support a board governance structure; and
- Demonstrated experience leading communications with a philanthropic mandate, considered an asset.
Competencies and Attributes
- Focus on the Future – anticipate how learner and employee needs will change over time, and proactively respond.
- Execute on Plans – drive key business processes to optimize business performance; demonstrate sound judgement, business and financial acumen in decision making; and empower and coach decision-making at the appropriate level.
- Innovate & Lead Change – Question current practices and the status quo, and make changes to improve processes and systems across the organization; shift the thinking about how the College will operate in the future; and support a culture of research and inquiry which includes showing openness and building excitement around new possibilities and opportunities.
- Connect & Collaborate – Take the initiative to seek out and build strategic partnerships and key relationships with external stakeholders; demonstrate and maintain leadership presence throughout the entire organization; and listen to others and exchange information proactively, across teams to create cross-enterprise integration.
- Develop People & Culture – Demonstrate authenticity, vulnerability, and humility and receives feedback openly; demonstrates self-confidence, managerial courage and credibility as a leader; coach, mentor; lead with a focus on NorQuest’s future leaders; create a culture where people embrace the learnings from both successes and failures.
An excellent compensation package awaits the successful candidate.
How to Apply:
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