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Lori joined Optimum Talent in 2016 and brings with her a decade of experience working with national and global talent management firms. She began her career in digital marketing in 2005 and over the proceeding 14 years, she has continued to broaden her digital marketing expertise and expand her overall marketing and communications acumen to include brand management and strategy development for technology and professional services businesses.
In 2007, Lori transitioned into a leadership role with Intelex Technologies, where she led a team of 7 marketing professionals in the execution of a multi-channel marketing strategy and brand refresh. Since then, she has held various leadership roles, leading both centralized and remote teams in Canada and the United States.
Lori is known for her strategic approach to the evolving nature of marketing and for being an exceptional brand advocate. She prides herself on her communication skills and ability to translate complex concepts into approachable and effective language.
Lori holds an Honours Bachelor of Arts Degree in English Language and Literature from the University of Guelph.