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Laurence joined the Optimum Talent family in April 2019 as Coordinator, Marketing + Communications. Her responsibility is to ensure the visibility of the Optimum Talent brand in the French Canadian market. She performs a wide range of tasks such as the creation of social media campaigns, regional event planning, partnership development, promotional material, manages digital media such as video editing, content creation, and writing, etc.
Laurence graduated with a bachelor’s degree in public relations from the University of Quebec in Montréal and holds a graduate degree in administration from HEC Montreal. Having worked for nearly 10 years in customer service in the tourism industry, she managed a team of nearly 50 people. Her great interest in human resources management led her to continue her studies in administration. Her position within the firm allows Laurence to draw on her diverse expertise.
Curious and ambitious in nature, Laurence jumps at every opportunity to get involved in various projects and work in collaboration with her colleagues. Her personable nature, interest in building strong relationships, and her unbreakable spirit have allowed her to easily integrate with new teams.