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PRESS RELEASE

Pathfinder Career System and XPotential
to Provide Deep Consumer Insight through Clara

MONTREAL, Quebec (April 9, 2014) – Optimum Talent, a leading provider of integrated talent management consulting services and XPotential, a global brand-centric strategic consultancy, are pleased to announce the exclusive partnership between the Pathfinder Career System and XPotential to offer Clara Real Insights® (Clara), a new and unique insight process that develops deep consumer understanding.

By combining over 30 years of experience in building brands and using the Pathfinder Career System, a psychometric assessment tool with 40 years of psychological research, Clara is able to analyze a target consumer’s behaviours, personality traits and interests through psychometric insight questionnaires and qualitative insight research. The partnership between XPotential and Optimum Talent ensures a deep and distinctive understanding of consumers that can drive opportunities for better brand development, leveraging Pathfinder’s comprehensive features to create more effective communications and marketing activities for future success.

More information about this new endeavour can be found at: www.xpotential.co.uk/clara-insights.html.

Get more information about the Pathfinder Career System.


For more information:
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OPTIMUM TALENT
25 York Street, Suite 1802
Toronto, Ontario, M5J 2V5
Toll free: 1 877 364.2605
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